Wednesday, June 24, 2009

Successful Paid Search Optimization

Its only been four days since we optimized this account, but, we're really excited about the results so far. When we calculated daily averages before and after the optimization we saw some incredible improvements in such a short time:

- Average CPC decreased 33%
- Clicks increased 63%
- CTR increased 42%
- Conversions increased 58%
- Cost/Conv. decreased 36%
- Cost rose just 8%

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