Sunday, February 10, 2008

Crazy Egg – Visitor Visualization Analytics

I read about this in a blog a couple weeks ago and that evening installed it on MJM Ecommece’s site. It’s a rather nice looking tool and simply takes what you get in Google Analytics (site overlay report) and makes it a little prettier. I’m using the free version of the tool at the moment to better understand the value of this tool. The subscription plans, otherwise, are very inexpensive.

It’ll be an excellent tool to visualize effectiveness of a new design or navigation scheme. We have an A/B test in the works and we’ll be sure to use Crazy Egg to supplement our reporting on the effectiveness of the test pages.

Try it on your site and let us know what you think. Visit www.crazyegg.com.