The end of summer is near (where did it go already?!?) and the holiday is quickly approaching. Many online retailers are starting to think about what they’re doing for this all important retail season while others haven’t even given it a moment’s thought. Either way, what I want to do is provide you with some basic things to consider in your holiday planning sessions (if you’re already planning) or to get your wheels spinning (if you’re busy sipping frozen drinks on the beach…which isn’t a bad thing!!).
In the next few posts I'm going to discuss Merchandising, Shipping, Promotions, Online Marketing and Technology. To kick off this series, I'm going to suggest you have three things lined up:
Online Calendar
- Use this for scheduling and enter important dates
- Share this with people in your department
- Check out: Google Calendar, Apple’s Mobile Me (great for Mac and PC users) or Yahoo Calendar
Online file storage
- Eventually you have to leave the office, but, you or someone on your team will need access to a file. If your company doesn’t have VPN setup, consider signing up for online file storage
- Check out: Apple’s Mobile Me, SharePoint (look at hosted versions) or Box.net
Excel Spreadsheets
- You gotta love spreadsheets. When you have your plan set, create spreadsheets to track promotions, home page refreshes, etc.
- It helps you understand what’s working and not in relation to the other parts
The next post is on Merchandising.
- Julian
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