Its been a while since we posted anything on our blog. Its mostly due to the fact we have so many projects right now that we don't have time for ourselves. Its the case of of the cobbler's son.
I do have to blog about the extraordinary success we're having with two tanning salon campaigns we're running. The two salons are owned by the same company, but, target different geographical areas. Combined they have locations from coast to coast and now is the peak season for the franchises.
We started a PPC campaign for one of the salons last year and it works incredibly well. The campaign incorporates some lifestyle ad groups focusing on needs. For example, brides and bridesmaids will be working on their tans soon. Bodybuilders tan before a contest to further accentuate their muscle definition. Of course, the impression rates for these ad groups are lower than the others, but, they get a better click through rate and conversion rate. Users are directed to print a coupon for use at their nearest location and the parent company reports a 35% increase in salon foot traffic.
The sister salon was started on a PPC campaign in March and it is doing even better than the other. Click through rates are running about 10% and essentially the same keywords were used for this campaign. I attribute this to a few things:
1. We're running it ;)
2. Conversion tracking is helping identify winners from the get go
3. The promotion is better...or at least that's the way we see it
4. These salon locations are in more heavily populated areas
5. Campaign organization. There are 12 franchise owners with their own budgets. The way its organized now we can better manage the campaigns.
6. Acquisio's PPC management tol is helping us better run campaigns and the reporting feature allows us to focus more on actual campaign management. I hated doing reports, but, Aquisio is making tha a lot easier
That's it for now, but, we'll back soon. We've got a lot in the pipeline and we'll be telling the world pretty soon.
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