For those online marketers or business managers who engage in PPC and SEO take a look at these numbers from Nielson ReelResearch:
- When a brand name appeared in both natural search and paid search results, the brand attracted 92% of the total clicks
- Natural placement without paid search attracted only 60% of clicks
I’m going to write about advertising’s impact on search queries and how you can monetize other people’s efforts…so come back soon.
Monday, April 21, 2008
Numbers to Chew On
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