When is it Time to Redesign Your Website

Recently, asked me when is a good time to redesign a website. There's no easy way to respond to that because you have to evaluate a few things before you get to the answer. I responded by saying some due diligence should be done on the following aspects:

1. What is your competition doing? Look at what your competition is doing and compare it to your site. If the competition is updating their site and making it look better and function better then you should consider updating your site. You don't want to be left behind eating their dust because you're essentially giving up market share. On the other hand, if your competition is not doing anything to their site or they look and function horribly then this is your chance to blow them out of the water if your site can use a refresh. Put some time and money into your site's branding and functionality.
2. How old is your site? If a significant refresh hasn't occured within 1 year, then you should consider changing some elements. Simple things like new colors, new home page merchandising and updated navigation can go a long way. If your site is more than 3 years old then consider a complete redesign to stay fresh in your consumers mind.
3. How does it perform on search engines? This is more of a coding issue, but, practicing good SEO can result in more revenue. Hire an SEO expert to audit your site.
4. Are you bored? If your site is tired and boring looking, simple change it!

Don't skimp on design! Good design can put you in a whole new level in your customer's mind. You've heard the old adage...dress the part and you'll get it. Same concept applies here. What would your site look like if you were #1 in your industry. Now go get it!

Visit http://www.mjmecommerce.com/ for our solutions.